Transforming Packaging Solutions for Sustainable Growth in the Sports Turf Industry
Background
In the highly competitive sports turf industry, we recognise that maintaining high standards of quality and sustainability is paramount. A British company known for manufacturing and supplying line marking equipment and paint faced significant challenges with their traditional packaging methods. Their reliance on non-recyclable materials was not only impacting the environment but also failing to meet the expectations of an increasingly eco-conscious customer base.
The challenge
The company’s primary packaging solution consisted of plastic containers, which were heavy and non-recyclable, weighing approximately 450g each. This practice not only generated considerable waste but also misaligned with the values of their customers, many of whom were seeking environmentally friendly solutions. Additionally, their existing production capabilities limited growth potential, making it difficult to keep pace with rising demand in a competitive market.
The solution
Recognising the need for sustainable change, the British company partnered with Maker, a leading provider of innovative packaging solutions. Together, we developed a new bag-in-box packaging system specifically designed for their line marking paint products. This innovative solution reduced the plastic used to just 30g, significantly cutting down on waste and promoting the recyclability of the cardboard box component.
Implementation
The transition to the bag-in-box packaging system involved several key steps:
- Design and Development: Maker worked closely with the sports turf manufacturer to design formulations suitable for the new packaging format, ensuring that product performance and integrity were maintained.
- Production Adjustments: The new packaging system enhanced production efficiency, allowing the company to scale their operations and produce larger quantities within shorter timeframes. This capability enabled them to meet growing consumer demand without compromising quality.
- Consumer Communication: To effectively engage their customers, the company, with support from Maker, launched a marketing campaign that highlighted the sustainable benefits of their new packaging. This initiative informed customers about the reduced environmental impact of their purchases, fostering brand loyalty among eco-conscious consumers.
The results
The company’s primary packaging solution consisted of plastic containers, which were heavy and non-recyclable, weighing approximately 450g each. This practice not only generated considerable waste but also misaligned with the values of their customers, many of whom were seeking environmentally friendly solutions. Additionally, their existing production capabilities limited growth potential, making it difficult to keep pace with rising demand in a competitive market.
The Maker difference
Through collaboration with Maker, the British sports turf manufacturer successfully transitioned to a more sustainable packaging format. This strategic move addressed environmental concerns while enabling business growth, demonstrating that sustainability can drive innovation and success in today’s marketplace.
If your company is ready to explore sustainable packaging solutions that align with eco-conscious consumer values, contact Maker today! Reach out to us at sales@maker.co.uk to discover how we can help you enhance your product offerings and sustainability efforts.
*All names have been changed to protect the identity of this company …and because we really do respect client confidentiality.
